Digital Snacking vs. Mindful Feasting
The “Kutti Series” Era is Born!
A paradigm shift in story-telling!
#newspaperinlearning #kuttiseries #freemium
I guess this is our fourth consecutive post on ‘story-telling’ in a row! 😊Call it sheer coincidence or fortuitous coincidence! 😊
Well, just this morning I happened to read an article in today’s The Times of India, Chennai Edition, on the media giant Sun TV Network launching Tamil Nadu’s first micro-drama platform called KadhaiShorts to capitalise on the popularity of short-form mobile video, and quite interestingly, they have also christened it as “Kutti Series”.
This news forebodes oops signals a major shift in story-telling, and on how entertainment is being produced and consumed today.
Added, these “Kutti Series” are vertical videos specifically shot to fit a phone screen without having to turn it sideways, with episodes lasting just two minutes.
What intrigued me the most was the mention of the phrase, “high-frequency digital consumption”.
Well, “High-frequency digital consumption” (HFDC) is a term that describes how modern audiences watch media on their mobile phones - in many short, repeated bursts throughout the day, rather than sitting down for one long session.
It’s like the difference between having one’s dinner at the dining table, and grazing mindlessly on snacks all through the day, 24x7. 😊
In short, the ”Kutti series” content is tailor-made exclusively for people to binge-watch while commuting, waiting in a queue, or between tea breaks, catering to the addictive nature of video reels!
Added, this micro-drama series shows us beyond doubt that attention spans and viewing habits have permanently changed, thus necessitating the birth of such micro-drama platforms!
Still curious, I wanted to know their business model, and found out that, KadhaiShorts borrows their entire business model from the hook-and-paywall method, wherein the platform gives away the first 10 to 15 episodes of a series for free to build emotional investment. Right when the viewer is hooked and desperate to see what happens next, the paywall pops up! Freemium, they call it!
Interestingly, Sun TV’s KadhaiShorts is not an isolated phenomenon that’s happening only in Tamil Nadu. It’s part of a massive global trend that was pioneered way back in China with apps like ReelShort, and it has become a rage and contagion across the world.
Because the gratification quotient in such “Kutti Series” is instant and constant, the brain’s expectations for “stimulation” only keeps rising everyday!
As a result, the lovely realities of everyday life - those lovely tea-time conversations, engaging lunch-time discussions, rewarding travel-time interactions, relaxing stroll-time conversations - begin to feel “terribly slow” and under-stimulating!
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| Popcorn Brain |
Dr. David Levy, a renowned computer scientist terms this phenomenon as “Popcorn brain” to define an overstimulated brain that jumps rapidly from one thought to another, much akin to popping kernels, caused by excessive screen time and digital notifications. Such popcorn brains are wired to crave instant and constant excitement, making real-world activities feel terribly slow, boring or frustrating!
This fragmentation of attention, destroys the capacity for sustained focus, owing to such high-frequency digital consumption. And hence, such sustained “Popcorn brain” conditioning is capable of altering the ways in which the younger generation engages with the real-time world.
As a result, real-world achievements like learning a new skill, mastering a new language, building a robust career, acquiring a difficult skill, or forging a deep and lasting relationship – goes for a toss!
Coming back to the concept of dining on food over dinner vs grazing on snacks all day –
When we graze on snacks all day - 24x7, the food is consumed too quickly leaving no time to be truly tasted or appreciated. There is instant gratification yet it is a fleeting gratification, resulting in a symptom called anhedonia - a frustrating inability to feel pleasure from normal, low-stimulation activities like a quiet stroll or a meaningful conversation over coffee.
On the other hand, a prepared meal for dinner involves cooking and serving – thereby making the meal more satisfying. It shifts the mind from thoughtless consumption to mindful appreciation!
It’s time we wake up from this
snacking-all-day aka grazing-all-day habit, wherein we consume such mindless
content 24x7!
It’s time we hit the brakes on consuming such instant gratification-oriented short-form content!
Instant & constant doses of low-quality, mindless 24x7 grazing, can never substitute for the deep nourishment of a lovely dinner!
So let’s resolve to give the ‘SUN’ feast of ‘digital snacks’ a RUN for their money, and celebrate the ‘SLOW’ feast of dinner in real life!
If you wish to indulge yourself in practising digital minimalism or digital detox, you may want to read our past post HERE.

















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