Culture | John Storey
In order to define popular culture we
first need to define the term ‘culture’.
Raymond Williams (1983) calls culture
‘one of the two or three most complicated words in the English language’.
Williams suggests three broad definitions.
First, culture can be used to refer to ‘a
general process of intellectual, spiritual and aesthetic development’.
We could, for example, speak about the
cultural development of Western Europe and be referring only to intellectual,
spiritual and aesthetic factors – great philosophers, great artists and great
poets.
This would be a perfectly understandable
formulation.
A second use of the word ‘culture’ might
be to suggest ‘a particular way of life, whether of a people, a period or a
group’.
Using this definition, if we speak of the
cultural development of Western Europe, we would have in mind not just
intellectual and aesthetic factors, but the development of, for example,
literacy, holidays, sport, religious festivals.
Finally, Williams suggests that culture
can be used to refer to ‘the works and practices of intellectual and especially
artistic activity’.
In other words, culture here means the
texts and practices whose principal function is to signify, to produce or to be
the occasion for the production of meaning.
Culture in this third definition is
synonymous with what structuralists and post-structuralists call ‘signifying
practices’.
Using this definition, we would probably
think of examples such as poetry, the novel, ballet, opera, and fine art.
To speak of popular culture usually means
to mobilize the second and third meanings of the word ‘culture’.
The second meaning – culture as a
particular way of life – would allow us to speak of such practices as the
seaside holiday, the celebration of Christmas, and youth subcultures, as
examples of culture.
These are usually referred to as lived
cultures or practices.
The third meaning – culture as signifying
practices – would allow us to speak of soap opera, pop music, and comics, as
examples of culture.
These are usually referred to as texts.
Few people would imagine Williams’s first
definition when thinking about popular culture.
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